Cross-Border Promotions Need Price Claim Cleanup
Sellers should clean discount, urgency and delivery claims after cross-border promotions end.
Resource center
Reputation Basics Working File
Plain-language notes on business reputation and trust signals.
EU Consumer Sweeps Should Reopen Discount Claim Files
EU consumer protection sweeps should prompt sellers to review discount, urgency and delivery claims on live pages.
EU Consumer Law Sweeps Should Trigger Website Claim Reviews
Analysis of EU consumer protection sweeps and seller website/listing claim controls.
Refund Abuse Controls Should Separate Fraud Signals From Service Failures
Risk file on refund abuse controls, customer service evidence and marketplace dispute files.
Influencer Briefs Should Not Create Claims the Product File Cannot Prove
Risk file on influencer briefs, product claims and evidence controls for marketplace sellers.
Made in USA Claims Need Component and Processing Maps
Practical guidance on Made in USA claim evidence, component maps and processing records that sellers should check before using origin language.
Review Response Governance Should Keep Support From Admitting Unverified Fault
Practical guidance on review response governance, support wording and the evidence sellers should keep before public replies imply fault.
Return Grading Evidence Should Explain Why Goods Were Resold or Destroyed
Practical guidance on return grading evidence, resale decisions and the records sellers should keep before goods move back into inventory.
Review Incentive Programs Need Disclosure and Sampling Controls
Risk file on review incentive programs, disclosure evidence and sampling controls.
Product Version Changes Should Reopen Review and Complaint Sampling
Risk file on product version changes, review sampling and complaint evidence for reputation control.
Packaging EPR Claims Need Material and Market Scope Notes
Risk file on packaging EPR claims, material evidence and market-specific scope controls.
Customs Fee Support Scripts Should Match Checkout and Carrier Reality
Risk file on customs fee support scripts, checkout promises and customer reputation risk.
Dark-Pattern Reviews Should Include Screenshots From the Customer Journey
Risk file on dark-pattern evidence files for checkout, subscription and cancellation flows.
Refund Abuse Controls Need Evidence Rules, Not Suspicion Rules
Risk file on refund abuse evidence files and reputation-safe controls for cross-border sellers.
Green Claims Need Supplier Evidence Before Marketing Turns Them Into Reputation Risk
Risk file on green claims, supplier evidence and reputation risk for consumer product sellers.
After-Sales Evidence Loops Make Product Complaints Useful
Risk file on after-sales evidence loops for product complaints, corrective action and marketplace reputation risk.
FTC Review Rules Make Reputation Cleanup a Compliance File
FTC rules on reviews and testimonials make reputation management a compliance issue for marketplace sellers and brand teams.
FTC Fake Review Rules Make Reputation Screens Less Cosmetic
The FTC fake review rule gives buyers a stronger reason to test the quality of online reputation signals before trusting a seller.
Review Suppression Is a Bigger Reputation Risk Than a Bad Rating
FTC review guidance makes selective review practices a due diligence issue for online seller reputation checks.
The Difference Between Company Verification and Credit Scoring
A credit score tries to rank a business. Verification first asks whether the facts are straight.
